Privacy Policy

Effective Date: March 24, 2026

The McPeak Method and McPeak Behavioral Health (“we,” “us,” or “our”) respect your privacy. This Privacy Policy explains how we collect, use, disclose, and protect information collected through our website, themcpeakmethod.com, and through related online forms, appointment requests, and communication tools.

This Privacy Policy applies to website and communication data. It does not replace our Notice of Privacy Practices, which explains how protected health information may be used and disclosed under HIPAA.

1. Information We Collect

We may collect the following categories of information:

Name, phone number, email address, and other contact details you submit
Information you provide through contact forms, appointment requests, consultation requests, or other website forms
Communication preferences, including whether you opt in to receive SMS or email messages
Device, browser, IP address, referring pages, and website usage data collected through cookies or similar technologies

2. How We Use Information

We may use information we collect to:

Respond to inquiries and provide requested services
Schedule or manage consultations, appointments, or follow-up communications
Send service-related messages, including scheduling confirmations, reminders, support messages, or administrative notices
Send marketing or promotional communications only where you have provided the required consent
Improve website performance, user experience, and business operations
Maintain security, prevent misuse, and comply with legal obligations

3. SMS Privacy Disclosures

If you opt in to receive text messages from us, we may send you messages related to appointments, scheduling, account matters, practice updates, and, where you have separately consented, promotional or marketing content.

No mobile information will be shared with third parties or affiliates for marketing or promotional purposes.

Text messaging originator opt-in data and consent will not be shared with any third parties, except with vendors, platforms, or aggregators that help us deliver and manage text messages.

4. How We Share Information

We may share information in the following limited circumstances:

With service providers that help us operate our website, communications, scheduling, and business systems
With secure platforms we use to receive or manage patient or prospective patient information
When required by law, subpoena, court order, or other legal process
When necessary to protect our rights, safety, website, or users

Except as described above, we do not sell your personal information and do not share SMS opt-in data or consent for third-party marketing purposes.

5. Cookies and Analytics

We may use cookies, analytics tools, and similar technologies to understand how visitors use our website, improve website performance, and enhance user experience. You can control cookies through your browser settings.

6. Data Security

We use reasonable administrative, technical, and physical safeguards to protect personal information. Health-related intake information is collected through secure encrypted forms and transmitted into Practice Better, which serves as our HIPAA-compliant system of record.

We do not store patient information on our website servers, in email, or in analytics systems. Access to information is limited to authorized personnel only.

7. Data Retention

We retain personal information for as long as reasonably necessary to fulfill the purposes described in this Privacy Policy, comply with legal obligations, resolve disputes, and enforce our agreements.

8. Third-Party Websites and Services

Our website may contain links to third-party websites or services. We are not responsible for the privacy practices of those third parties, and you should review their policies separately.

9. Your Choices

You may unsubscribe from marketing emails using the unsubscribe link in the message
You may opt out of SMS messages at any time by replying STOP
You may reply HELP for assistance with SMS messaging
You may contact us to update or correct your information

10. Protected Health Information

If you become a patient, certain health information may be governed by HIPAA and our separate Notice of Privacy Practices rather than this website Privacy Policy. Please review that notice for additional information about your privacy rights and our healthcare privacy obligations.

11. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. When we do, we will update the effective date at the top of this page. Your continued use of the website after changes are posted constitutes acceptance of the revised policy.

12. Contact Information

If you have questions about this Privacy Policy or our privacy practices, please contact:

The McPeak Method / McPeak Behavioral Health
Attn: Privacy Officer, Justin McPeak
3343 Peachtree Road Northeast
Atlanta, GA 30305
Phone: +1 (678) 902-7995
Email: info@themcpeakmethod.com